Inspired by daily life. Designed for everyday living.


KCST – Kelly Claire Studios – is an Amsterdam-based brand committed to the idea that we are the best versions of ourselves when we feel confident and comfortable. 


Ethically sourced, sustainably made loungewear for comfort-filled days.


My goal was to build a brand based on comfort and self-care. A brand that feels like a warm hug. I have always been fascinated by fashion and the balance between style and functionality in everyday clothing. When I graduated from The Parsons School of Design, a long-cherished dream, I was full of inspiration and started sketching what would eventually become KCST.


Today, our soft sets and separates make cozying up easy. Sure to be worn on repeat, our feel-good loungewear is here to elevate your mood. We’re here to help you feel comfortable from the inside out so that you can be the best version of yourself.

Let’s get cozy.

Never compromise on comfort

Conscious because we care


Quality in all that we create


Self-Care in all that we do