Material choices have a massive impact on the environment and picking one over the other can make a big difference. That is why we do our best to work with materials that minimize our footprint.
More than half of our pieces are made from certified textiles
We work with fabric mills that carry the following certifications: GOTS to guarantee the organic status of textiles, Oeko-Tex Standard 100 to confirm the absence of harmful, chemical substances and RWS to guarantee Animal Welfare and correct Land Management.
68% of our collection is made with eco-friendly materials*:
50% Organic Cotton
A major step in the right direction! No genetically modified seeds and no toxic chemicals allowed. Plus, its production employs natural processes rather than artificial inputs, which helps sustain the health of soils, ecosystems, and people. The cherry on top? Organic cotton is often rain-fed, drastically reducing its water usage. Choosing organic cotton over conventional cotton saves about 3.23 kg of CO2, 3 kg of chemicals, and 180 kg of waste for a basic t-shirt.
Made from the pulp of beech trees, this human-made fiber is a game changer. How is it made? Beech tree wood fibers are pulped into liquid form and then forced through tiny holes, creating the fiber. The fiber is then woven together to make modal fabric. Why do we like it? Fiber yield of beechwood trees is 2 times higher than that of cotton plants. Plus, they require fewer fertilizers.
9% BCI Cotton
Cotton is a natural fiber that supports 250 million people’s livelihoods across the globe. It is a renewable natural resource, but only when managed responsibly. We have chosen a cotton supplier that is a member of the Better Cotton Initiative. BCI sets quality standards that help reduce environmental impact and ensure good working conditions.
The Responsible Wool Standard (RWS) is a voluntary standard that addresses the welfare of sheep and the land they graze on. The RWS ensures that wool comes from farms that have a progressive approach to managing their land, practice holistic respect for animal welfare of the sheep and respect the Five Freedoms of animal welfare.
Wool is a naturally produced, biodegradable, and renewable fiber. Lambs grow back their fleece annually, which can then be shorn for wool. Being biodegradable, it naturally decomposes in soil, releasing precious nutrients. Our merino wool is sourced from a humane farm in South Africa. Our partner is dedicated to ensuring that the lambs have a good quality of life and are treated ethically.
4.5% Traceable Cashmere
Our cashmere is sourced from ethical farms in Inner Mongolia dedicated to ensuring high living standards for their goats. Our cashmere supplier follows strict standards for land preservation, animal welfare, and workers’ rights and is committed to farming cashmere as sustainably as possible.
4% Recycled Cotton
Recycled cotton is repurposed from either pre-or post-consumer cotton waste that would otherwise be waste and go to landfill. It allows us to have that soft cotton feel without the environmental impact that comes from virgin cotton.
This durable, versatile fabric gets its name from the process of recycling used plastic into an entirely new, wearable material. Recycled polyester, also known as rPET, is obtained by melting down existing plastic and re-spinning it into new polyester fiber. Much better than virgin polyester of course, but it has its drawbacks. In short: not an A+ fabric, but a big step in the right direction.
0,6% Recycled Polyamide
Polyamide is made from strings of polyamide monomors extracted from crude oil. It is fully synthetic and can take hundreds of years to decompose. In simple terms: it’s bad. That is why we only use recycled polyamide. Recycled polyamide is made from pre-consumer fabric waste and is equally soft and elastic as the regular kind. But much less harmful to our planet.
We know - yuck! Nylon is not our friend. Unfortunately, nylon continues to be part of fabric blends because of its unique stretch and durability. Nylon makes up only 1% of our first collection. However, that is one percent too many. We are dedicated to eliminating nylon from production in 2021.
Elastane is a lightweight, synthetic fiber that is known for its exceptional elasticity. We use a small amount (3%) of elastane in our socks in order to make sure they fit properly and last a long time. We are actively searching for a sustainable replacement for elastane so that we can eliminate this not-so-great fabric from our line-up.
*We classify eco-friendly materials according to "Good On You’s” life cycle assessment.