Consciousness at KCST

Why we care. 
“It is our responsibility to do right by the environment.”

We firmly believe that climate change is the greatest threat to the world as we know it. Therefore, when it came to launching our own brand, we always knew we had no choice but to consider the planet in everything we do. From fabric and vendor partnerships to inner labels and hangtags. It is our responsibility to do so, and it blows our mind that some brands don’t.

 

Time to get real. 

We realize there’s an inherent contradiction between fashion and sustainability. The strain the fashion industry puts on our environment has become impossible to ignore. But by being mindful in our sourcing and production processes, we hope to be part of a much-needed change. 

We aren’t perfect. And we’re the first to admit it. But by setting sustainability goals that are ever-evolving, we strive to proactively address our shortcomings and continue to push the boundaries towards becoming a truly sustainable brand.

We are not a sustainable brand.
We are conscious because we care. 

Designed to last.

The best way to be sustainable is to limit consumption, and move towards high quality, long lasting products. To fight overconsumption we design with longevity and versatility in mind. We embrace a lasting aesthetic so that our clothes can be worn for many seasons to come rather than being tossed away to make room for the next trend.
We invest in quality fabrics and craftsmanship to ensure that your KCST garments are made to last. 

The status quo within the fashion industry feeds overconsumption and waste. We do not believe in the traditional fashion calendar and aggressive end-of-season discounting. We love what we’ve made - we poured our hearts into it after all – and we want to continue to offer it to you. 

“Let’s buy less, buy better. Let’s cherish our clothes, invest in them and ourselves. Let’s make memories.”

Responsible materials.


Material choices have a massive impact on the environment and picking one over the other can make all the difference. That is why we do our best to work with materials that minimize our footprint.  

Our collection is: 
50% Organic Cotton
A major step in the right direction! No genetically modified seeds and no toxic chemicals allowed. Plus, its production employs natural processes rather than artificial inputs, which helps sustain the health of soils, ecosystems, and people. The cherry on top? Organic cotton is often rain-fed, drastically reducing its water usage. Choosing organic cotton over conventional cotton saves about 3.23 kg of CO2, 3 kg of chemicals, and 180 kg of waste for a basic t-shirt.

10% Modal
Made from the pulp of beech trees, this human-made fiber is a game changer. How is it made? Beech tree wood fibers are pulped into liquid form and then forced through tiny holes, creating the fiber. The fiber is then woven together to make modal fabric. Why do we like it? Fiber yield of beechwood trees is 2 times higher than that of cotton plants. Plus, they require fewer fertilizers.

9% BCI Cotton
Cotton is a natural fiber that supports 250 million people’s livelihoods across the globe. It is a renewable natural resource, but only when managed responsibly. We have chosen a cotton supplier that is a member of the Better Cotton Initiative. BCI sets quality standards that help reduce environmental impact and ensure good working conditions.

9% Lambswool
Wool is a naturally produced, biodegradable, and renewable fiber. Lambs grow back their fleece annually, which can then be shorn for wool. Being biodegradable, it naturally decomposes in soil, releasing precious nutrients. Our merino wool is sourced from a humane farm in South Africa. Our partner is dedicated to ensuring that the lambs have a good quality of life and are treated ethically.

9% RWS Wool
The Responsible Wool Standard (RWS) is a voluntary standard that addresses the welfare of sheep and the land they graze on. The RWS ensures that wool comes from farms that have a progressive approach to managing their land, practice holistic respect for animal welfare of the sheep and respect the Five Freedoms of animal welfare.


4% Recycled Cotton
Recycled cotton is repurposed from either pre-or post-consumer cotton waste that would otherwise be waste and go to landfill. It allows us to have that soft cotton feel without the environmental impact that comes from virgin cotton.

4% Traceable Cashmere
Our cashmere is sourced from ethical farms in Inner Mongolia dedicated to ensuring high living standards for their goats. Our cashmere supplier follows strict standards for land preservation, animal welfare, and workers’ rights and is committed to farming cashmere as sustainably as possible.

4% Recycled Polyester
This durable, versatile fabric gets its name from the process of recycling used plastic into an entirely new, wearable material. Recycled polyester, also known as rPET, is obtained by melting down existing plastic and re-spinning it into new polyester fiber. Much better than virgin polyester of course, but it has its drawbacks. In short: not an A+ fabric, but a big step in the right direction. 

1% Recycled Polyamide
Polyamide is made from strings of polyamide monomors extracted from crude oil. It is fully synthetic and can take hundreds of years to decompose. In simple terms: it’s bad. That is why we only use recycled polyamide. Recycled polyamide is made from pre-consumer fabric waste and is equally soft and elastic as the regular kind. But much less harmful to our planet. 


1% Nylon
We know - yuck! Nylon is not our friend. Unfortunately, nylon continues to be part of fabric blends because of its unique stretch and durability. Nylon makes up only 1% of our first collection. However, that is one percent too many. We are dedicated to eliminating nylon from production in 2021.

0,4% Elastane
Elastane is a lightweight, synthetic fiber that is known for its exceptional elasticity. We use a small amount (3%) of elastane in our socks in order to make sure they fit properly and last a long time. We are actively searching for a sustainable replacement for elastane so that we can eliminate this not-so-great fabric from our line-up.  

Conscious down to the details.

Starting from scratch has allowed us to actively stop and consider the environment in every choice we make. It was our goal to ensure that all of our packaging and labeling is consciously sourced and produced.
The result? All our labels are made using recycled materials and all of our packaging is produced using conscious materials. It may not always be the cheapest, fastest or easiest option. But to us, it means the world.
  • Neck labels
100% recycled polyester
  • Care labels
100% recycled satin
  • Hangtags
FSC certified, Wood free, Chlorine free, Free of heavy metals
  • Polybags
100% recycled plastic + 100% polyethelene
  • Branded tape
100% paper
  • Closing stickers
100% paper
  • Sticker sheets
100% FSC certified paper
  • Receipt holders
100% FSC certified paper
  • Packaging envelopes
100% FSC certified paper
  • Shipping boxes
100% recycled cardboard