Consciousness at KCST
Why we care.
“It is our responsibility to do right by the environment.”
We firmly believe that climate change is the greatest threat to the world as we know it. Therefore, when it came to launching our own brand, we always knew we had no choice but to consider the planet in everything we do. From fabric and vendor partnerships to inner labels and hangtags. It is our responsibility to do so, and it blows our mind that some brands don’t.
Time to get real.
We realize there’s an inherent contradiction between fashion and sustainability. The strain the fashion industry puts on our environment has become impossible to ignore. But by being mindful in our sourcing and production processes, we hope to be part of a much-needed change.
We aren’t perfect. And we’re the first to admit it. But by setting sustainability goals that are ever-evolving, we strive to proactively address our shortcomings and continue to push the boundaries towards becoming a truly sustainable brand.
We are not a sustainable brand.
We are conscious because we care.
Designed to last.
The best way to be sustainable is to limit consumption, and move towards high quality, long lasting products. To fight overconsumption we design with longevity and versatility in mind. We embrace a lasting aesthetic so that our clothes can be worn for many seasons to come rather than being tossed away to make room for the next trend.
We invest in quality fabrics and craftsmanship to ensure that your KCST garments are made to last.
The status quo within the fashion industry feeds overconsumption and waste. We do not believe in the traditional fashion calendar and aggressive end-of-season discounting. We love what we’ve made - we poured our hearts into it after all – and we want to continue to offer it to you.
“Let’s buy less, buy better. Let’s cherish our clothes, invest in them and ourselves. Let’s make memories.”
Material choices have a massive impact on the environment and picking one over the other can make all the difference. That is why we do our best to work with materials that minimize our footprint.
Our collection is:
- 64% Organic Cotton
A major step in the right direction! No genetically modified seeds and no toxic chemicals allowed. Plus, its production employs natural processes rather than artificial inputs, which helps sustain the health of soils, ecosystems, and people. The cherry on top? Organic cotton is often rain-fed, drastically reducing its water usage. Choosing organic cotton over conventional cotton saves about 3.23 kg of CO2, 3 kg of chemicals, and 180 kg of waste for a basic t-shirt.
- 14% Traceable Cashmere
Our cashmere is sourced from ethical farms in Inner Mongolia dedicated to ensuring high living standards for their goats. Our cashmere supplier follows strict standards for land preservation, animal welfare, and workers’ rights and is committed to farming cashmere as sustainably as possible.
- 9% Modal
Made from the pulp of beech trees, this human-made fiber is a game changer. How is it made? Beech tree wood fibers are pulped into liquid form and then forced through tiny holes, creating the fiber. The fiber is then woven together to make modal fabric. Why do we like it? Fiber yield of beechwood trees is 2 times higher than that of cotton plants. Plus, they require fewer fertilizers.
- 6% BCI Cotton
Cotton is a natural fiber that supports 250 million people’s livelihoods across the globe. It is a renewable natural resource, but only when managed responsibly. We have chosen a cotton supplier that is a member of the Better Cotton Initiative. BCI sets quality standards that help reduce environmental impact and ensure good working conditions.
- 5% Lambswool
Wool is a naturally produced, biodegradable, and renewable fiber. Lambs grow back their fleece annually, which can then be shorn for wool. Being biodegradable, it naturally decomposes in soil, releasing precious nutrients. Our merino wool is sourced from a humane farm in South Africa. Our partner is dedicated to ensuring that the lambs have a good quality of life and are treated ethically.
- 1% Nylon
We know - yuck! Nylon is not our friend. Unfortunately, nylon continues to be part of fabric blends because of its unique stretch and durability. Nylon makes up only 1% of our first collection. However, that is one percent too many. We are dedicated to eliminating nylon from production in 2021.
Conscious down to the details.
Starting from scratch has allowed us to actively stop and consider the environment in every choice we make. It was our goal to ensure that all of our packaging and labeling is consciously sourced and produced.
The result? All our labels are made using recycled materials and all of our packaging is produced using conscious materials.
It may not always be the cheapest, fastest or easiest option. But to us, it means the world.
FSC certified, Wood free, Chlorine free, Free of heavy metals
100% recycled plastic + 100% polyethelene