DESIGNED TO BE WORN, LIVED IN AND LOVED

WHO WE ARE

KCST - Kelly Claire Studios - is an Amsterdam-based brand built on the idea that we are the best version of ourselves when we feel confident and comfortable. My goal was to build a brand based on comfort and self-care; a brand that feels like a warm hug. Today, we make ethical loungewear for comfort-filled days.

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CONSCIOUS BECAUSE WE CARE

WHAT WE STAND FOR

We firmly believe that climate change is the greatest threat to the world as we know it. Therefore, when it came to launching KCST, we knew we had no choice but to stop and consider the planet in everything decision that we make. From fabric and vendor partnerships to inner labels and hangtags. It is our responsibility to do so, and it blows our mind that some brands don’t.

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welcome to

THE LOUNGE CLUB

BACK TO SCHOOL

BACK TO SCHOOL

Hey there loungers, And just like that, it’s September. Tough pill to swallow since it feels like we’ve hardly had a summer here in Amsterdam, but...

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Comfort Food

Comfort Food

There’s nothing like a home-cooked meal. During lockdown, I found that preparing an elaborate dinner for friends and family is not only fun but als...

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Welcome to the Lounge Club

Welcome to the Lounge Club

Hey you, I am so happy you made it here! One of our core beliefs at KCST is that comfort is a form of self-care. This has motivated us to make sur...

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