KCST - Kelly Claire Studios - is an Amsterdam-based brand built on the idea that we are the best version of ourselves when we feel confident and comfortable. My goal was to build a brand based on comfort and self-care; a brand that feels like a warm hug. Today, we make ethical loungewear for comfort-filled days.

We firmly believe that climate change is the greatest threat to the world as we know it. Therefore, when it came to launching KCST, we knew we had no choice but to stop and consider the planet in every decision that we make. From fabric and vendor partnerships to inner labels and hangtags. It is our responsibility to do so, and it blows our mind that some brands don’t.