MADE TO BE WORN, LIVED IN AND LOVED

WHO WE ARE

KCST - Kelly Claire Studios - is an Amsterdam-based brand built on the idea that we are the best version of ourselves when we feel confident and comfortable. My goal was to build a brand based on comfort and self-care; a brand that feels like a warm hug. Today, we make ethical loungewear for comfort-filled days.

READ MORE

CONSCIOUS BECAUSE WE CARE

WHAT WE STAND FOR

We firmly believe that climate change is the greatest threat to the world as we know it. Therefore, when it came to launching KCST, we knew we had no choice but to stop and consider the planet in every decision that we make. From fabric and vendor partnerships to inner labels and hangtags. It is our responsibility to do so, and it blows our mind that some brands don’t.

READ MORE